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Wix Editor: About the Landing Page Builder

The Wix Landing Page Builder is a free solution to help you create a striking, informative landing page.

Landing pages are an important tool for conversion, and using the builder can give your site visitors an impactful first impression.

By using available tools and features, you can create a landing page that suits you and your brand's needs, all while encouraging visitors to return to your site.

Creating & Designing a Landing Page

Create a landing page to begin keeping your visitors interested and up-to-date on your business.

There are a variety of templates to choose from in the builder, such as app and product landing pages. Templates have been optimized for conversion, so they can help turn visitors into customers or subscribers.

Choose a template, then use the Editor to tailor and customize the page.


Using Datasets on Your Landing Page

Connect datasets to create a dynamic landing pages.

Dynamic landing pages consistently update their content, all while keeping the same design and layout. This is because they are connected to Collections in your Content Manager, which can populate 100s of pages.

You can use dynamic pages to create templates or guides for clients that will automatically populate when you enter the relevant information, or as a way to display products.


Optimizing Your Landing Page

Connect to Wix Analytics and use tools such as Google Tag Manager and Crazy Egg to get valuable insights on your landing page's performance. You can monitor your visitors' behavior, review traffic, and then use tailored suggestions to improve your visitors' experience.


Integrating With Ecommerce Tools

You can create a dedicated landing page to serve as a storefront for your online business. Connect to tools and payment providers to create an online store, and use the landing page to display new products, announcements, or as a sales funnel.


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